The process of developing a cosmetics brand is not just about developing the products themselves. Of course, this is the most fun process for us, because as beauty lovers in heart and soul with the drive to bring scientifically proven products with a luxurious look to the market, this is what it is all about. We never expected that finding the perfect packaging for our products would be a long and interesting process.
What started with many ideas and sketches has ultimately continued in a long and educational process. We are very aware of the plastic surplus in the throwaway culture in which we live. Although our products last a long time, there comes a time when they have to be replaced and the old packaging ends up in the trash.
Bioplastic it is!
So we really wanted to package products in bioplastic and that is why we sat down with many producers (virtually) to ultimately find packaging material that is 100% recyclable. We ultimately chose cane sugar plastic, a bioplastic that is completely recyclable. Something that is very important to us.
What is sugar cane?
First of all, it is important to know that plastic made from sugar cane is qualitatively just as good as the oil-based plastic that we all know. Sugar cane is molecularly identical to oil-based plastic. In addition, the production of sugar cane is a sustainable process that even generates energy. Sugar cane also grows again every year for 10 years.
Here are some more advantages of sugarcane plastic:
- Sugar cane is 100% recyclable and you throw the waste in the plastic bin
- Sugar cane processing requires less water and energy
- The CO2 footprint of sugar cane plastic is more than 50% less than normal plastic